Marketing

The right marketing mix ensures coherence

Marketing

Execution is the moment of truth, and with the right marketing mix, you ensure coherence between what we promise customers and what we actually deliver – the perfect customer journey!

Media Behavior

Instead of guesses, personal opinions, and speculation, we've always worked from data – both Big and Small data. Over the years, we've established one of our strong analytical models, which plays a crucial role in the performance of strategies and campaigns.

We uncover consumer behavior, provide daily advice, and implement all campaigns, whether they run offline or online.

Danish media behavior is constantly changing with the rapid emergence of new platforms and trends. Therefore, we devote considerable energy to closely monitoring consumer media consumption and observing the effect that different media have at each stage of the consumer journey.

Digital Marketing

With digital efforts, we can create awareness, branding, or sales that grow your business. It's about strategically activating the many digital entry points, such as the website, UX, system development, social media marketing, email marketing, and much more.

Concept Development

At our agency, all concept development is based on analysis and strategy. What is the overall goal? What problem are we solving for whom, and what value do they get out of it? With that as our starting point, we develop relevant concepts that address customers' pain points and are so compelling that they drive results.

Concepts are the brilliant idea that your customers fall in love with. If you can't excite your customers through a concept, it's simply not strong enough! We test our concepts before presenting them to you and again when the concept is on-air. This ensures confidence for both you and us that the concept works as planned.

The Right Design The right design often makes the difference between success and failure.

The right design often makes the difference between success and failure. Design is an obvious and important part of a brand. We can ensure that the benefits of the brand are clearly expressed in everything from corporate identity and web design to a logo or packaging. Our goal is to ensure synergy in the expression and dynamism in the content.

Logo

Strong brands are not static; the logo must also evolve with time. We design new logos from scratch, but more often than not, the task is to strengthen existing ones, as we've done for numerous companies. Fine-tuning is not meant to be noticed but to ensure that the brand appears sharp, recognizable, and contemporary.

Packaging

We have extensive experience in packaging design. Each design is optimized to win the battle in retail or foodservice and convey the idea of the product clearly and distinctly.

Whether it's a brand, private label, or private brand design, packaging should be developed to evoke a 'WOW' feeling. Together with both foodservice and retail chains, we've created packaging designs that significantly enhance competitiveness and sales.

Design manual

The design manual is often the natural extension of work on a communication platform or corporate design. A tight design manual that sets the rules and makes it clear to everyone what is allowed and what is not ensures that the brand or company stands out distinctly and makes the internal everyday life easier and more efficient.

We have extensive experience in developing design manuals and have developed them for many companies, both B2C and B2B. The design manual should be developed so that it is easy for everyone to decode when working with brand, logo, typography, colors, etc. Sometimes, we also develop a design manual containing a few elements, but it is equally a strong tool to ensure a consistent expression.

Corporate identity

We specialize in creating visual identities and design manuals that make it easy to keep the brand on the right course and create coherence on all platforms throughout the customer journey.

The visual expression of a company should give recipients/customers the experience or DNA that the company wants to represent. A strong visual identity can quickly steer customers toward your core narrative - what you want to tell or sell. Production

Every day, we produce content for both offline and online platforms. Depending on your preferences, we develop targeted communication rather than meaningless information. We have extensive experience in producing catalogs, advertisements, communication platforms, POS materials, and much more.

DESIGN Production

Catalogues

The printed catalog is finding its place in a 2.0 version, and every day, we create impactful catalogs for our clients. The interplay between the printed catalog and digital marketing creates the perfect omnichannel experience.

Our talented team of art directors and designers collaboratively develop the right form that helps you establish an even stronger connection with your customers.

Print

It's about reaching customers where they are – and in the way they are there. Some messages do really well in quick, digital media, while others continue to perform better as classic print ads. Here, consumers are already inclined to delve deeper, ready to absorb content at their leisure, a position that can be difficult to achieve in the modern media landscape.

Store Activation

You've got the customer in the store, but the sale isn't secured yet, because right next to your product is your competitor's – and what's the big difference anyway? Products need to be activated right in the store, so customers can see your unique selling points in close connection with the purchase itself, thereby strengthening your position. That's why we work with USP communication through eye-catching and inspiring store activation, where we help close the deal with everything from floor stickers and ellipses to memorable forms of sampling, such as taste tests for customers.

Outdoor

The art of capturing fleeting attention in a busy street scene without disrupting traffic. It's a balancing act our creative team of art directors and copywriters master with great elegance, whether it's a bus shelter, an A-frame, or a rolling bus.

Offline Media Marketing

We handle the entire process of offline marketing, including both advising on media selection as well as purchasing and implementing campaign activities on platforms such as TV, radio, outdoor, cinemas, print, and other non-digital media.

Would you like to know more about how we can make a difference for your business?

CEO

Stephan Pors Knudsen

SEND EMAIL +45 29 92 47 04