Analysis

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Trends

What are customers demanding tomorrow or next year in foodservice and retail? What are passing fads and what are real trends that your business needs to address? 

Every year, we publish our predictions for what will happen on the food scene in foodservice and on the shelves in retail. Knowledge is gathered through interviews, partnerships, and observations from various places around the world and compiled into a report that is shared with customers. They use this knowledge in product development, sales, and marketing communication. 

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Foodservice

"Foodservice, Away-from-Home, Out-of-Home, On-trade – a rose by any other name. But in the fast-paced world of the food industry, it takes sharp insight to stay ahead. 

Since 2005, we've been at the forefront of the foodservice market, not just in Denmark but also across Scandinavia and the rest of Europe. Our expertise shines brightest in HoReCa, Canteens, QSR, and Healthcare sectors, where we don't just advise, we elevate our clients' game. 

With our dynamic OPENING ZooM panel, boasting over 200 purchasing powerhouses in foodservice, we don't just gather data, we uncover trends, test innovations, and arm our clients with the edge they need. 

From marketing analytics to cutting-edge branding, email campaigns to content creation, and bespoke system development, we're not just a service provider, we're a strategic partner in your success story. 

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Retail

The battle for retail customers has intensified. With the recent surge in digitalization and the rise of webshops, supplier expectations have skyrocketed. It demands a deeper understanding of omnichannel dynamics and how the store acts as a medium, intertwining with social media and advertising both offline and online to secure customer purchases. 

In our quest to comprehend customer buying behavior in retail stores, we leverage powerful analytical tool through OPENING ZooM Retail 

OPENING ZooM Retail comprises over 3,000 households' purchasing decision-makers, spanning across all demographics in Denmark. From Baby Boomers to Generation Z, we tailor our analyses to illuminate precisely those pain points hindering or disrupting the sale of a given product. 

Would you like to know what we can do for you?

CCO

Anette Grothe

SEND EMAIL +45 50 60 93 60
Anette Professionel